The ‘secret formula’ is, these game-makers often have great user research partnerships that make this type of ad placement optimization possible.īut just what is ad playtesting? And what are game studios learning from their results? According to him, one of the most novel ways game-makers are tackling churn-inducing ad impacts is with ad playtesting.Īs he says, there are so many great games that aren’t ad-heavy, who do a really good job of subtly putting ads in, or rewarding players well with ads. We recently sat down to ask Jack this very question. So, what are game studios doing to combat that perception? He says players generally perceive mobile games as too ad-heavy, especially those who don’t play mobile games as often as our playtesters. That’s Jack Dunne, Head of Operations at PlaytestCloud. Even if it’s for something that gives you benefit in the game, you still lose that sense of in-game play. You completely ruin the immersion into a game when you go somewhere else and watch an ad. The problem is, these ads can have a big impact on a player’s gaming experience–and not always for the positive. Finish a level and want to go back to the home screen? Probably have to watch an ad. Did you fail a level and want to retry? Now you have to watch an ad. Soon ads would appear as mini ‘commercials’ during every in-game experience. At a time when buying a game in-store or online was common, the idea that most of the games available for download could be offered for free disrupted the entire gaming industry.įree games couldn’t stay free, and very quickly mobile game studios began to monetize their games using advertising. When mobile games first hit the market, even console players were sold on this new ‘revolution’ in gaming. Why You Should Playtest Ads for Your Mobile Game 20 December 2022
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